Narrative Intelligence Workbook – A Practical Guide to Using Archetypes

Narrative Intelligence refers to our awareness of the “story” we are living. For leaders, teams and organizations, Narrative Intelligence also helps us shape and clarify our journey, our message, our brand. Through Narrative Intelligence, good leaders “lead with a story” for maximum impact. Through an understanding of key Archetypes (the major characters in our story) and a personalized action plan, the Narrative Intelligence Workbook shows you how to build awareness and how to understand and shape your own story. Hile Rutledge and Cindy Atlee are leading consultants and trainers in the Narrative Intelligence field and in the use of the PMAI (Pearson-Marr Archetype Indicator) assessment instrument. Now they bring this expertise to you in their Narrative Intelligence Workbook.